一 | 8月25日消息，据媒体报道，近期，LV在官方招聘渠道悄悄上线了“公关专员”岗位，标注应聘者需主动向媒体争取报道，保证品牌曝光度和知名度。 In Indian cinema, it’s rare for someone to become a favorite across so many different languages, but Rashmika Mandanna has totally done it. People call her the 'National Crush,' and you can see why. That amazing smile and her excellent choices in movies have made her a huge star everywhere in the country. Her journey is super inspiring, starting in Kannada movies and then moving into Telugu, Tamil, and Hindi films, making every performance feel fresh and real. This piece is dedicated to the roles that truly made her a big deal. These five movies show her ease of playing different characters, from the sweet girl in college to a strong woman dealing with tough situations. Let's look at the five best and biggest films of her career so far. In This Article Kirik Party (2016)Geetha Govindam (2018)Pushpa Franchise (Pushpa: The Rise - 2021 & Pushpa 2: The Rule - 2024)Animal (2023)Kirik Party (2016) This Kannada film is where Rashmika’s journey began, and it was a memorable one because it launched her career. Kirik Party came out in 2016 and was a massive hit, especially with college students. It’s a fun movie about love, laughter, and drama that perfectly captures what college life is all about from the good times, the messy parts, and growing up. The story mostly follows a group of young engineering students, mainly led by a mischievous guy named Karna. Rashmika plays Saanvi Joseph, who is in her final year. She’s the girl everyone looks up to on campus. Saanvi is sensible, very kind, and has a mature way of handling things. She forms a special bond with Karna. Saanvi is the calm, thoughtful one who helps balance the crazy antics of the boys. The movie shows their romance and friendship growing up against a background of student life, silly pranks, and a lot of emotional changes. It felt real and new for a college movie, and Rashmika’s very first role as the sweet and honest Saanvi instantly made people take notice of her. Geetha Govindam (2018) After a great start in Kannada cinema, this Telugu film was the one that made Rashmika known to almost everyone in South cinema and gave her a huge break in the Telugu industry. Geetha Govindam is a romantic comedy that was a huge success thanks to the main couple whose chemistry together on screen was liked by fans. The movie is about Vijay Govind, a young, slightly awkward college teacher who wants to find a traditional, ideal wife. The moment he sees Geetha (played by Rashmika Mandanna), he falls in love with her. But he makes a big, silly mistake on a bus trip that makes Geetha instantly think he’s a bad guy. She immediately starts hating him. By a crazy coincidence, their families get connected for a different reason, and Geetha is also the sister of a powerful man who is now after Govind. The whole film is a funny, fast-paced rom-com where Govind tries everything he can think of to prove he’s a good person and get Geetha to trust and respect him again. Rashmika was loved as Geetha, who is smart and very clear about what she wants. She wasn't just a simple hero's girlfriend but the one calling the shots for most of the story. Pushpa Franchise (Pushpa: The Rise - 2021 & Pushpa 2: The Rule - 2024) The Pushpa movies are probably the biggest thing that changed Rashmika’s career, making her famous all over India and a true pan-Indian star. This action movie is known for being intense and huge in its scope. The film is mostly about the rise of Pushpa Raj (played by Allu Arjun), a poor labourer who becomes a smuggler of valuable red wood. Rashmika’s character, Srivalli, isn't the main focus, but her character was memorable. She’s a simple, honest village girl who falls in love with Pushpa. What makes Srivalli special is how real and genuine her bond is with Pushpa Rashmika looked and acted completely as per her role, which was a big shift from her previous stylish roles. The songs from the movie, especially the huge hit Saami Saami, where she danced perfectly, became popular everywhere. In the second part, Pushpa 2: The Rule, her character got even more screen time, showing how she grows as Pushpa’s wife and partner. Animal (2023) Taking a big step into Hindi cinema, Animal is a very intense and talked-about action movie that put Rashmika in a huge Bollywood project with many big stars. This movie is about the very difficult and toxic relationship between a rich businessman father and his obsessed, violent son, Ranvijay (Ranbir Kapoor). Rashmika plays Geetanjali, who ends up marrying Ranvijay. Their life story is mixed with Ranvijay’s violence and crime, which he does for his father’s validation. Geetanjali starts as Ranvijay's childhood girlfriend and is attracted to how intense he is, but as the movie goes on, she becomes the only sensible person and the clear voice of right and wrong that he keeps ignoring. Rashmika’s performance was tough because she had to show the pain of being married to a man completely driven by anger. This role clearly showed that she can hold her own and deliver powerful performances even in movie with a star-studded ensemble filled with big names.Also Read: Rashmika Mandanna’s The Girlfriend OTT Release Date Is Here!。
二 | 另外，应聘者还需管理舆情危机和起草相关声明。但当提及“为何突然招聘中国区公关”，LV官方客服表示：“目前没有相关信息。” 值得注意的是，今年以来，LV在中国密集发起商标诉讼：先是起诉新式茶饮品牌茉莉奶白侵权，同时一些名不见经传的小店铺、小商家也被发现卷入诉讼漩涡。 据一项公开投票，55.5%网友对LV过度维权的行为表示反感。而在渠道方面，LV也发起大撤离，仅半年时间内，在中国西南地区已接连关闭3处关键门店。 有业内人士分析表示，LV频繁的维权可能是感知到，其在中国奢侈品市场的地位已经受到威胁。目前，消费者对LV的对抗情绪明显，这对于LV的外部环境而言确实有一定冲击。 “在这种时候，LV放出一个公关人员的招聘，也是企图通过友情的维护和提升品牌认知，与大众圈层慢慢缓和关系。
三 | ” 据相关机构统计，近5年间，LV在华发起商标维权诉讼累计超过1690起，2026年上半年新增56起。
四 | 维权对象从皮具假货延伸至茶饮品牌、餐饮小店、日用百货等领域。
而在舆论争议背后，LVMH集团整体的业绩增长也在放缓。 近期，LVMH集团发布2026年上半年财报：实现营业收入386.44亿欧元，较去年同期下滑3%，剔除汇率、并购等外部因素影响，有机营收同比增长2%。 集团上半年经常性经营利润录得86.91亿欧元，同比回落4%；集团净利润达56.97亿欧元，与去年同期基本持平。
从细分业务看，LVMH集团时装与皮具业务有机下降1%，第二季度1%的增长低于市场预期；包括中国在内的亚洲市场增速从第一季度的7%滑落至第二季度的4%。 截止目前，LVMH集团股价已从年内高点766.9欧元跌至最低528.34欧元，跌幅达31.11%。
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